The Market Research was on Abraham's desk when he returned from lunch. A smile lit Abraham's face. He sat down in his ergonomic chair, told his secretary to hold his calls, and sat back to read the word. His smile quickly disappeared. He read it all the way through to the end, then started back at the beginning and read it again. Before he left that day, Abraham canceled his meetings for the rest of the day. He had more important things to do.

Early the next morning, Abraham got up and loaded his car. "C'mon, son," he said. "No school for you today. We're going camping." The boy was ebullient. Tents and bedrolls and grill packed, they drove for the mountains.

High in the mountains, Abraham arranged the firewood he'd brought for a fire, and the rope, and tied his son down on top of the wood. He had just pulled out the knife when his Blackberry announced a top-priority message.

Additional Market Research led to a different conclusion. Abraham sighed. He cut the ropes and released his son.

"You understand, Son," he said. "It was Business."

"I know, Dad. I love you."

"Let's have a great camping trip."